Ngoc Nhem Homestay

  • .dabac

Services Category: AccommodationServices Tags: responsible tourism and community

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Social solidarity profile description
  • The young owners of this homestay live with their parents and two children. Nhem was a member of a local caged fish farming initiative that supports the local community. She was particularly interested in tourism and when the community-based tourism project was in the planning stages Nhem was eager to be involved.

    “My family’s life has been significantly improved due to CBT. In the past we sometimes had to borrow rice for meals from relatives or neighbours. Welcoming guests to our homestay, has improved our food preparation, accommodation service and also our bookkeeping skills.” – Mrs Nhem

    The young couple have plans to improve their English speaking skills so that they can communicate more with foreign guests and participate in cultural exchange. They hope that with increasing numbers of tourists coming to Da Bac that their incomes will increase and they will be able to provide a better quality of life for their two children.

    The Da Bac Community-Based Tourism (CBT) project is located in Da Bac District, Hoa Binh Province, Vietnam. The project is initially funded by Dr Vance Gledhill and since 2016 partially financed by Australian NGO Cooperation Program (ANCP). It is supported by Action on Poverty (AOP) and has been operating since July 2014.

    The goal of the project is to alleviate poverty for ethnic minorities in Da Bac, creating sustainable livelihoods, preserving their culture and environment through the promotion of CBT. The aim is to develop new business opportunities and tourism practices that encourage equitable distribution of profits and provide sustainable income to the community.

    Specific Objectives

    Identify and establish partnerships with appropriate stakeholders, such as local communities, local authorities, travel agents and tour operators in order to benefit from their experience, support and involvement;
    Research, select, and develop the most appropriate cooperation model for the community;
    Design value proposition, products and services based on the results of a previously-conducted market analysis;
    Provide project stakeholders and beneficiaries with the knowledge, skills and assets necessary for the development of CBT projects in the region;
    Develop appropriate marketing strategies;
    Share and promote best pro-poor practices and experiences.

    Key Interventions

    The project supports local people with access to credit as well as capacity building for the provision of tourism service:

    funds to renovate their houses and convert them into suitable homestays.
    training courses that equip local people with the skills to run tourism business activities (cooking courses, welcoming guests, travel safety, art performances, and knowledge regarding sanitation and environmental protection, etc.)

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  • Social solidarity profile description:

    Community-Based Tourism (CBT) is a responsible and inclusive form of tourism that involves local people in all stages of decision making.

    CBT provides visitors with a real insight into local life, in which local communities are directly involved in tourism activities, receiving economic benefits while protecting the environment and local culture.

    CBT enterprises generate local job opportunities. CBT can help change the local job structure and improve labour quality in local areas, and reduce outward migration from rural areas to cities.
    CBT contributes to increased income for local communities, especially in remote areas where poverty is more pronounced. This is critically important as it reduces human pressures on local natural resources and landscapes.
    CBT contributes to restoring and developing traditional cultural values and crafts, including the protection of natural resources and the environment to create cultural and economic exchanges.
    CBT promotes equality by providing opportunities and benefits to communities regardless of members’ participation in providing tourism products or services. Some of these benefits may include better transportation, electricity, improved access to freshwater and telecommunication.