Fertile Ground

  • .fertile-ground-cooperative

Product Category: Food

Social solidarity profile description
  • The MISSION of the Fertile Ground Food Cooperative group of residents, leaders and visionaries is to establish a multi-stakeholder grocery store and community gathering space that increases access to healthy/affordable food and serves as a community/cultural center in Southeast Raleigh.

    Fertile Ground will be a quadruple-bottom line (people, planet, purpose, profit) enterprise that values the well-being of the community and the planet as much as it values profit.

    The VISION is FGFC becoming an intergenerational hub for residents to build an alternative economy and foster personal and collective assets. In addition to increasing access to health-conscious affordable food options, this cooperative will host educational programs and cultural events as a vehicle for building customer and membership base.

    Residents of Southeast Raleigh and surrounding areas will be proud to patronize a locally and collectively owned enterprise that is contributing to the health and well-being of their community. The Southeast Raleigh community, including its youth, will have a hip and conscious gathering space. Not only will they feel welcomed in this inviting space, they will know that they are an integral part of it.

    This community-led endeavor will be a model for cooperatives in our state and will be a strong partner within the broader food justice/social justice movements.

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  • Social solidarity profile description:

    Since we understand that any new enterprise has to be flexible and open to unexpected shifts, there are a few principles that are foundational to FGFC from its inception. We hold these as core guiding principles/values:

    Collective ownership
    Location in Southeast Raleigh
    Economic development
    Grocery store access to fresh, healthy and affordable food
    Safe community gathering place for intercultural exchange
    Quadruple Bottom Line enterprise (valuing the well-being of people, planet, purpose- culture/spirit- as much as profit)
    Leadership reflecting the historical Southeast Raleigh community
    Leadership majority lives in Southeast Raleigh
    Living wage jobs
    Anti-oppressive framework and environment: honor the gifts, talents and humanity of all people